The Insider’s Guide to Setting Up Your Facebook Page
These tips will help you plan and create your first Facebook Page by giving you an experienced page owner’s tips to setting it up for success.
You don’t have to have a business to have a Facebook Page.
If you do have a business, though, why the heck don’t you have a Facebook Page yet?
Some great reasons for having a Facebook Page include:
- Share your passion for something: art, music, poetry, travel, etc.
- Sell products and services
- Market your business
- Build a following for your charity or cause
Look at Some Facebook Pages
Although the structure of Facebook Pages is pretty rigid, each Facebook Page has a different personality: some are fun and relaxed, others stiff and formal, some are crazy, inspirational, political, sales-oriented, and more.
When you visit these pages, pay attention to the following:
On the Timeline:
- Page name
- Facebook web address (URL)
- Page types (right under the page title)
- Notice which page types allow user ratings and which don’t
[accordion openfirst=true clicktoclose=true tag=p]
- The first paragraph is the short description that you’ll enter when you create your page
- The Description is your long description
- [accordion-item title=”Impressum is used when an organization for which you’re creating a page has a parent organization.⇓”]
- For example, if your page is about Taco Bell, the Impressum would refer to PepsiCo, which is the parent organization.[/accordion-item][/accordion]
Here are a few diverse pages to check out.
Look at your own Page Likes to get a feel for the above elements.
Each page’s custom URL is included below its page name so that you can see how each page owner has customized the Page Username in comparison with the Page Name.
Create Your Facebook Page
Your Facebook Page Name
Before making it official, search Facebook for the page name and potential username to see how your page will fit in when someone searches on one or more of your title’s words.
Keep your page name short and descriptive.
Short because it needs to be easily remembered, descriptive because it needs to be unique enough to come up higher in search results and tagging.
- At least one word should be a major keyword like Crochet, Knit, Crafts, etc.
- [accordion-item title=”At least one word needsto be unique, and it needs to contain 5 or more letters.⇓”]
- “Crochet Hats” gets pages of results, whereas “Crochet Millinery” returns only one.
- Use thesaurus.com to find synonyms for the words you want to use.
- When someone tries to “tag” (Facebook link) your page, Facebook won’t even show it until the fifth letter. To be safe, I’d use six letters.
Choose a custom username for your page.
- After your page gets a certain number of Likes (usually 25), you can create a username, and the username becomes your custom URL. For example, the username for the Crochet Millinery page is crochet millinery, and its URL is http://www.facebook.com/crochetmillinery.
- Check your URL by typing it into a web browser (Internet Explorer, Chrome, Firefox, etc.) to see if anyone already has it.
You’ll only be able to change your page and user names ONCE, so name them for life!
Write a short description
- Write up a short “elevator pitch” for your page’s short description.
- An elevator pitch is just a very refined description of your business that can be stated in a brief time, for example an elevator ride.
- Crocheters Anonymous© elevator pitch is “A gallery of unusual, inspiring works to amaze and inspire.”
Create your Page
- Type Create a Page into Facebook’s search box or go to facebook.com/pages/create
- Choose the type of page you want.
- Some options, like Local Business, allow visitors to rate your page.
- Many crochet pages are set up as Community pages.
Check your Page’s visibility
You can keep your page private until you’ve got your logo, banner, and a few posts up if you wish. You should at least have a logo and some posts out there.
- To check your Page’s visibility status, go to your Page.
- You can always type its name in the Facebook search box if you can’t find the link
- Click Settings
- Page visibility is the very first item at the top of the screen.
- Click it to change.
Write and post some text and/or a photo
Get your feet wet right away and put that first post out there. You can always delete it later if you don’t like it.
Congratulations on your first Facebook Page!
These resources will help you get going quickly
Get your banner and logo finished first thing!
Go to Canva first. They have preset templates to help you create your page logo, banner, and other great graphics. It’s awesome.
Facebook Photo Size Guide
Pick this up on your way to Canva so that you know what sizes your logo, banner, post photos, etc. need to be.
Image editor also available on mobile
Image editor for mobile
If you want to get deep into graphic design, try out Photoshop. It’s the gold standard for graphics.
Cheesy meme templates from which you can create your own custom memes.
I do 90% of my research, memes, and posts with my Android phone, and I use Pages Manager to write and schedule my posts.
I’ve just started to look into using this since I’ve recently been using my computer more often.
Start with this one: 43 Bite-Sized FB Tips to Improve Your Facebook Strategy TODAY
Well, now that your Facebook Page Setup is finished…